The easiest thing to forget when you run an online business is that it isn’t a physical space. That means that each step in the process of customer contact creates a new experience. It’s not enough to entice your customers to your site with advertising – once there, you have to capture your visitors’ interest …
How to Increase Conversions on Your Shopify Store Read More »
Ideally, you don’t want your business website to rely on new visitors. Instead, you want as many visitors as possible to turn into regular customers. While this may seem obvious, there are a few key strategies you can follow to optimize your conversion and grow a loyal following for your website. First, take a look …
CRMs, or Customer Relationship Management tools, are exactly what they sound like. They are small programs that help to integrate sales transactions, website activity, and customer data with your eCommerce website’s contact management tools. As Shopify is one of (if not the most) eCommerce platform out there, there are a number of different CRMs available …
A lot of emphasis is placed on marketing and SEO optimization in order to increase traffic to your eCommerce store. However, getting people to your site is only half the battle. You don’t just want high traffic, you want high conversions. You want your site’s visitors to make purchases and return to shop at your …
Top Conversion Rate Optimization Strategies for Ecommerce Sites Read More »